Key Accountabilities

He/she will be carrying on the following activities:

• Support the Analytics strategy and Tracking implementation working closely with product development teams.
• Data  manipulation and data analysis, using multiple data sources (web analytics, cloud and legacy data warehouse) to identify business insights, working closely with data scientists and engineers.
• Design, deploy and maintain of Dashboards for the top management and other internal/external stakeholders, with a focus on the data preparation, manipulation and data quality.
• Drill down on eCommerce and Omnichannel KPIs and layer this with additional insights to determine underlying factors that are influencing business performance at regional level.
• Develop ad-hoc reports and analysis of online properties focusing on behavior, acquisition, user experience and conversion, to deliver insights and drive decisions.
• Drive CRO (Conversion Rate Optimization) activities, such as A/B testing and Heatmaps, in close collaboration with Product Development teams.
• Perform Clients and Prospects analysis based on online behavior. Connect to Consumer Insights and Consumer Campaign departments to integrate online data into corporate analysis, supporting an omni-channel Client Strategy.

Job Requirements

• At least 3 years of experience in data analysis, working in similar role/environments (preferably in retail companies).
• Strong analytical skills, ability to query, analyze and process qualitative / quantitative data.
• Knowledge of SQL language, to query data from multiple sources.
• Knowledge of Data Visualization tools such as DataStudio and Tableau, as well as excellent Excel skills.
• Knowledge and usage of Google Analytics Dataset, Google Analytics 360, GA API, GA spreadsheet add-on.
• Knowledge of A/B Testing and tools such as Optimizely, ContentSquare and Qubit.
• Ability to manage multiple tasks in a fast paced and growing environment
• Ability to create and manage cross functional relationships.
• Positive, enthusiastic, able to take initiative with a can-do attitude
• Autonomy and strong sense of responsibility and team.
• Proficient in English and Italian (both written and spoken).

Preferred Qualifications

• Experience with Google Cloud Platform : Google Big Query.
• Familiarity in one or more of the following tools: Google Tag Manager, Google Cloud Platform, Firebase, G4, MicroStrategy.
• Understanding/Interest in Machine Learning use cases.
• Familiarity with ETL tools such as Airflow.
• Other programming languages mainly Python or JavaScript.