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KERING CRM Campaigns Operations Manager

Kering - Regular
- France

About us Kering Group Operations is the Kering Group division that provides the smartest solutions for our cross-brands services. In particular, the Ready to Wear (RTW) Business Unit is dedicated to the product development and the production of the RTW collections for most of our brands, creating and manufacturing them like pieces of art with the highest attention to detail. As part of the global luxury group Kering, we are committed to ‘empowering imagination’ in a sustainable manner and encouraging our employees to flourish. Join our passionate journey and fulfil your potential and creativity.

We are looking for candidate which demonstrate strong achievements in Digital & Customer campaigns operations, both operational and strategic familiar with Group / BU organization.

Your opportunity

Kering Client and Digital Department aims at accelerating digital transformation leveraging innovation, tech and artificial intelligence with a strong focus on customer experience.

Following the implementation of Salesforce at Group Level, it has been decided to create a Group CRM Factory to accelerate our CRM excellence transformation.

This will be the unique opportunity to federate initiatives and to launch a transversal CRM strategy within the organization to best serve our clients and develop their engagement.

How you will contribute

Inside the CRM Factory, the CRM Operations team is in charge of delivering all the customer campaigns which covers:

  • Realize of a brief for each campaign on each channel (email, text message, print, media, social, website personalization)
  • Execute the campaigns operations with the internal or external partners & agencies
  • Report on operations executions and ensure delivery excellence in terms of cost and time to market

The CRM Operations Manager will report to the Head of CRM Factory with a team to be designed to set the most appropriate CRM agencies for the Brands.

His/her principal missions would be:

Realize the brief of each communication

  • Be the single point of contact of brands for campaigns operations
  • Determine the communication levers and scope
  • Determine the right targeting to support campaign objective
  • Determine the control group

Coordinate all teams involved within campaign operations

  • Identify all stakeholders to be involved in a campaign and their roles in the process
  • Realize the day to day planning to respect the time to market
  • Realize the end-to-end tests before launch

Continuous operations improvement & excellence

  • Monitor each step of the activities
  • Identify areas of improvement in terms of workload, time to market, governance
  • Report on all activities to brands & CRM Factory management

Who you are

  • 5-10 years of experience
  • Italian spoken is a plus
  • Excellent written and spoken language skills in English and ability to work in multi-cultural & multi-lingual environment
  • Background in Digital Agency or digital / CRM consulting company
  • Passionate about customer engagement & communication
  • Knowledge about SFMC
  • Strong knowledge about targeting tools and SQL language
  • Problem solving abilities
  • Analytical skills to identify areas of improvement
  • Business results oriented
  • Strong coordination skills and ability to manage operations
  • Strong written and verbal communication skills
  • Being able to work in a fast-paced multidisciplinary environment
  • Being able to advice senior management in clear language about the implications of their work for the organisation;
  • Background in Digital Agency or digital / CRM consulting company
  • Global Knowledge about CRM / Martech / Digital technologies

Why work with us?

This is a fabulous opportunity to join the Kering adventure and and to actively contribute to the development of the business by becoming part of a thriving Atelier in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. 

  • Full time
  • 欧洲
  • France


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