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KERING CRM Strategy & Design Intern

Kering - Trainee / Apprentice
Paris - France

About Kering As a global Luxury group, Kering manages the development of a series of renowned Maisons in Fashion, Leather Goods, Jewelry and Watches: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin, Girard-Perregaux, as well as Kering Eyewear. By placing creativity at the heart of its strategy, Kering enables its Maisons to set new limits in terms of their creative expression while crafting tomorrow's Luxury in a sustainable and responsible way. We capture these beliefs in our signature: “Empowering Imagination.” In 2020, Kering had nearly 38,000 employees and restated revenue of €13.1 billion.

We are currently seeking a CRM Strategy and Design Intern.

Your opportunity

We are looking for an energetic and self-motivated intern to support the projects of Client strategy & Experience Team within the CRM Factory, with the aim of elevating the client engagement actions for the group's Houses. The objective is above all to propose and implement new journeys of engagement and retention, new experiences to increase client knowledge while fitting into the different dynamics of the Houses. To do so, you will work daily hand in hand with Kering's Analytics, Operations and MarTech teams, but also with our main contacts at the brands.

You may also be asked to work on other projects depending on opportunities and needs (eg. events, desk research, etc.).

How you will contribute

Monitoring:

Contribute daily to feed the teams on the latest trends, technologies and best practices in the industry.

Carry out regular benchmarks for the CRM Factory and the Houses.

Set up and lead knowledge-sharing initiatives throughout the group.

Analytics:

Responsible for feeding the team by performing weak signals and trends analysis in terms of clients, channels and products.

Able to formulate queries and interact with the Analytics team and interpret results.

Preparing CRM action proposals and presentations based on identified needs

Design:

Contribute to the creation of mock-ups, email campaigns, and social media content.

Research and evaluate competitor marketing and digital content.

Project management:

Assist with daily administrative duties.

Prepare detailed presentations.

Who you are

Higher education (Baccalaureate + 5 years) with a specialization in Design or Marketing and/or a first experience in a related field.

Organized; with strong writing and analytical skills as well as a true spirit of synthesis.

Naturally autonomous, proactive and dynamic, able to integrate perfectly into a team.

Creative, with a strong ability to develop proposals and to synthesize information.

Able to manage your priorities and adapt to planning constraints.

Proficient with the use of Figma and the Office/Google suite.

Previous experience in a CRM or Marketing Department is a plus.

Strong communicator able to express yourself with ease in French and English (written and oral).

Why work with us?

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

  • Full time
  • 欧洲
  • France
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