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SAINT LAURENT Digital Performance Analyst M/W

Saint Laurent - Regular
Paris - France

ABOUT SAINT LAURENT Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

We are currently seeking a Digital Performance Analyst who will report to the WW Digital Engagement Manager as part of our dynamic Marketing & Media team based in Paris.

ROLE

The Digital Performance Analyst is in charge of monitoring performance of all digital marketing & media activities.

He/she supports the marketing department putting in place the framework to measure the business and awareness performance of digital marketing and medias investments and identify key initiatives to launch following the analysis realized.

The Performance Marketing candidate oversees setting the framework for measuring the performance created by all media activations (online and offline) and digital marketing activities:

  • Define the proper framework to put all the relevant means to identify incremental value
  • Determine the relevant attribution model (MTA, mix-modeling, rule based, etc…) to set-up in each context
  • Define in collaboration with the marketing team and local markets the performance marketing dashboards to deliver
  • Elaborate recommendations to better engage unknown audiences and clients based on the adhoc analysis performed to increase campaigns ROI

MISSION

He/she is responsible of the four following key pillars [definition, design, analysis, and deployment]:

#1 – Define and animate the proper framework to measure and drive performance:

  • Definition of relevant KPIs based on the associated workstream such as: Incremental sales, lifetime value, project views, EMV …
  • Set up of attribution model, A/B tests, and control group
  • Anticipate systematically measurement approach in every scenario
  • Initiate insights and recommendations to drive improvements

#2 – Design and develop performance dashboards

  • Design and set-up data visualization dashboards on marketing campaigns (online and offline) and customer activities to follow the performance of marketing plans
  • Collect needs from management and stakeholders, prioritize, design, and develop concise visualizations to represent large sets of data and information
  • Understands how to manipulate and extract data from many different sources (medias, marketing campaign tools, GA, etc…) to be able to consolidate and synthesize information
  • Use data visualization tools such as Datorama, or Tableau or PowerBI

 #3 – Perform / Coordinate marketing analysis

  • Drive analysis to better understand campaigns & customer value and identify potential next steps of improvement
  • Measure impacts on online and offline traffic, additional turnover, conversion rate such as online / offline conversion of CRM campaigns, media buying, social media activities, etc.
  • Brief Client team to produce transversal analysis, segmentations, scores, etc…
  • Share results and next steps

#4 – Deploy actions to improve audience activation

  • Identify criteria or triggers to better segment audiences (known and unknown)
  • Track omnichannel customer paths (online and offline) to define the impact of each channel in the campaign performance and to determine the business value created
  • Define priorities on topics to deep dive based on projected business value (growth potential, ROAS optimization, etc…)
  • Adapt processes, governance and working methodologies when necessary

PROFILE

  • Passionate about data, customer behaviour analysis, and marketing
  • Knowledge about luxury markets, ecommerce & retail sector
  • Analytical skills to identify marketing performance factors and customer behaviour insights  
  • Knowledge about datamining, data exploration tools, and data visualization solutions
  • Perfect knowledge of Google Analytics + Premium
  • Familiar with SQL and NoSQL databases, modelization knowledge and experience with statistic tools is a plus
  • Business results oriented
  • Strong written and verbal communication skills
  • Being able to work in a fast-paced multidisciplinary environment
  • At least 3 to 5 years of working experience in relevant or similar fields
  • Master in statistic or engineering school

Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

  • Full time
  • 欧洲
  • France
申请

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