Kering x The Explorers challenge

From June 6-12, Kering is launching an online contest to raise public awareness about the challenges of preserving biodiversity. For one week, you can log on to  craftingtomorrowsluxurychallenge.com and share your best photos of the species and places you want to protect. The image that earns the most votes will win an item from the Gucci Off the Grid eco-responsible collection, which is produced entirely from materials that are recycled, organic, plant-based, and sustainably sourced. 

Participate in the challenge

Biodiversity refers to all living beings and their interactions with each other and their environment. Biodiversity is the source of everyday raw materials (wood, wool, cotton, plants, etc.) and, indirectly, a source of energy (e.g., biomass) that ensures the proper functioning of our planet's ecosystems. And, as a matter of fact, a healthy ecosystem contributes to the fight against global warming, favoring oxygen production, water purification, the reduction of natural disasters, and by extension all life forms on Earth. Yet, in general, worldwide biodiversity is eroding, notably due to urbanization, the overuse of natural resources, the pollution of water, soil and air, and climate change.

Preserving biodiversity is a pillar of Kering's sustainable development strategy because the Group’s activities largely depend on natural resources. For this reason, Kering launches initiatives and partners with international experts in biodiversity. To contribute to the protection of ecosystems, Kering has developed a biodiversity strategy structured into four phases: avoid, reduce, restore & regenerate, and transform. In 2021, Kering joined forces with Conservation International to create the Regenerative Fund for Nature, which will convert 1,000,000 hectares of farmland and pastures to regenerative agriculture over the next five years.

By revealing the beauty and the fragility of our planet, The Explorers project illustrates the challenges of protecting biodiversity and the need to act now. As such, it reflects Kering’s approach to sustainable development based on science and taking action, in addition to raising awareness and encouraging as many people as possible to get involved. To that end, the Group has partnered with The Explorers and regularly posts original content that offers additional insight about the challenges of protecting biodiversity.

Learn more about The Explorers