• Assist in all activities related to Public Relations within China region
• Implement China PR and advertising strategy to increase visibility in key media, to support brand image
• Support manager to plan and execute PR activities and events to promote brand awareness and product launches
• Responsible for of all press requests, including digital and print media
• Responsible for monitoring/ analyzing/ improving editorial content & direction regularly
• Responsible for pitching in-depth stories for all categories for the brand
• Establish “Glossary File” to ensure the tone & manner of all translations maintaining coherence of the brand image
• Responsible for assisting direct manager to execute media plan/ Market research/ Competitor analysis

Responsible for all execution of print/ on-line advertising and possibly new vehicles