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BOUCHERON Marketing and Communications Executive

Boucheron - Regular
Hong Kong SAR - Hong Kong SAR

About us Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and the very first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still embodies absolute excellence in Jewelry, High Jewelry and Watchmaking today. The Boucheron style, free and daring, never ceases to invent the classics of tomorrow.

This role will contribute to the development of marketing & communications plan for Hong Kong, Macau and Southeast Asia. The position is based in Hong Kong, and reports to the Marketing and Communications Manager of Hong Kong, Macau and Southeast Asia. 

How you will contribute

PR & Media:

  • Monitor media coverage including print and digital platforms, arrange the distribution of clippings to APAC regional office and local markets

  • Support to manage PR and media agencies for local campaign execution

  • Manage and proofread the production of marketing materials, coordination between creative agency and media agency

  • Collaborate with landlords and business partners on marketing opportunities

  • Support in VIC gifting and maintain good relationship with press

  • Monitor the performance and execution with social agency.

  • Maintain the relationship with influencers and agency

  • Look after the shooting and content execution related to influencers, social and digital media


  • Participate in the planning and development of all marketing & communications activities Image & PR events - press preview, high jewelry launch events & trunk show, pop-up, boutique opening and etc. 

  • Marketing events - VIC dinners, VIC trips, boutique seasonal animation, mall anniversary, and etc. 

  • Coordinate with internal departments and external parties for event planning and implementation

  • Identify appropriate vendors, negotiate service contracts, and supervise their work


  • Assist in the daily operation of marketing & communications activities in HK, Macau and SEA

  • Translation of all communication material (including press material, offline/online/social advertising material, CRM material)

  • Review invoices, cost and inventory control

  • Support monthly communication report

  • Coordinate with different teams and executing business projects 

  • Perform ad hoc duties to support the Marketing & Communications Team as assigned

Who you are

  • Bachelor degree with major in Marketing, Communications, Public Relations, Journalism or related disciplines

  • 2 years’ experience in luxury industry, preferably in marketing or public relations 

  • Strong written and verbal communication skills. Fluent in English and Chinese (Cantonese and Mandarin)

  • Creative, proactive, detail-minded

  • Ability to work in a fast-paced environment

  • Excellent organization and time management skills

  • Proficient in social media and Microsoft Office 

Why work with us?

Boucheron is part of the Kering Group, this is a fabulous opportunity to join the Kering adventure and and to actively contribute to the development of the business by becoming part of a thriving Atelier in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

  • Full time
  • Asia
  • Hong Kong SAR

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