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BOUCHERON Marketing and Communications Manager - Hong Kong and Macau

Boucheron - Regular
Hong Kong SAR - Hong Kong SAR

Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and the very first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still embodies absolute excellence in Jewelry, High Jewelry and Watchmaking today. The Boucheron style, free and daring, never ceases to invent the classics of tomorrow.

Position Description:

Design, plan and implement the Marketing & Communication strategy in HK& MC market. Marketing & Communication activities will encompass Branding & Advertising, Digital Communication, PR & Media, Events, Merchandising, Retail Marketing collaterals to support the brand retail distribution network 

Your main missions would be the following:

  • Branding & Advertising

    • Promote brand image through effective media and PR programs

    • Advise on media buying and sponsorship opportunities to maximize the coverage

    • Recommend appropriate media mix

  • Digital Communication:

    • Monitor the e-platform and other digital marketing channels to develop business opportunities and promote the brand awareness

    • Coordinate with efficient plans and ensure proper execution.

    • Manage the designated client’s daily eMarketing operation via multi-online-channels at system owned / external platform with high quality & time manner.

    • Collaborate with the media & PR agencies for planning and execution. Monitor the KPI performance. 

  • PR & Media:

    • Define the media strategy in the market and achieve stronger impact through the campaigns with the assigned budget, positively affecting sales.

    • Editorial performance: generate product placement and brand stories in key media where the brand is operating

    • Increase media presence / visibility by improving relationships with key local media

    • Write-up, circulate and follow-up on press releases and various communication tools.

  • Events organization:

    • Propose appropriate events and messages in line with corporate strategies

    • Execute events with vendors within the planned schedule and budgets

  • Retail Marketing:

    • In collaboration with local retail team, recommend promotion strategies and develop tools (gifts etc.) to drive traffic and support sales

    • Guide local market to develop annual brand / product catalogues, leaflets, apps, direct mail pieces etc.

    • Understand the specific, current and future needs of the markets, in order to support these, as far as possible, with the different marketing strategies and tools.

  • Control and close monitoring of local Marcom budgets

Who you are:

  • 8 years of experience in luxury industry, expertise in Marketing / PR related, exposure in HKMC markets is a must

  • Degree holder, prefer fashion, marketing or business management major

  • Strong business sense, clientele and comfortable in managing ambiguity

  • Strong at planning, organizing, controlling and prioritizing skill

  • Good team player

  • Excellent communication and presentation capability

  • Fluent English, local language, French will be a plus

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.  

  • Full time
  • Asia
  • Hong Kong SAR

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