BOUCHERON Marketing and Communications Manager - Hong Kong and Macau

Position Description:

Design, plan and implement the Marketing & Communication strategy in HK& MC market. Marketing & Communication activities will encompass Branding & Advertising, Digital Communication, PR & Media, Events, Merchandising, Retail Marketing collaterals to support the brand retail distribution network 

Your main missions would be the following:

• Branding & Advertising

  • Promote brand image through effective media and PR programs

  • Advise on media buying and sponsorship opportunities to maximize the coverage

  • Recommend appropriate media mix

• Digital Communication:

  • Monitor the e-platform and other digital marketing channels to develop business opportunities and promote the brand awareness

  • Coordinate with efficient plans and ensure proper execution.

  • Manage the designated client’s daily eMarketing operation via multi-online-channels at system owned / external platform with high quality & time manner.

  • Collaborate with the media & PR agencies for planning and execution. Monitor the KPI performance. 

• PR & Media:

  • Define the media strategy in the market and achieve stronger impact through the campaigns with the assigned budget, positively affecting sales.

  • Editorial performance: generate product placement and brand stories in key media where the brand is operating

  • Increase media presence / visibility by improving relationships with key local media

  • Write-up, circulate and follow-up on press releases and various communication tools.

• Events organization:

  • Propose appropriate events and messages in line with corporate strategies

  • Execute events with vendors within the planned schedule and budgets

• Retail Marketing:

  • In collaboration with local retail team, recommend promotion strategies and develop tools (gifts etc.) to drive traffic and support sales

  • Guide local market to develop annual brand / product catalogues, leaflets, apps, direct mail pieces etc.

  • Understand the specific, current and future needs of the markets, in order to support these, as far as possible, with the different marketing strategies and tools.

• Control and close monitoring of local Marcom budgets

Who you are:

• 8 years of experience in luxury industry, expertise in Marketing / PR related, exposure in HKMC markets is a must

• Degree holder, prefer fashion, marketing or business management major

• Strong business sense, clientele and comfortable in managing ambiguity

• Strong at planning, organizing, controlling and prioritizing skill

• Good team player

• Excellent communication and presentation capability

• Fluent English, local language, French will be a plus

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.