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KERING EYEWEAR Product Marketing Executive

Kering Eyewear - Fixed Term (Fixed Term)
Shanghai - Mainland China

About us Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.

We are currently seeking a Product Marketing Executive who will report to a Product Marketing Manager in Kering Eyewear China.

Your opportunity

The potential candidate will capable of hands on problem-solving, with ability to generate ideas and solutions.

How you will contribute

Responsible for 7-8 brands’ luxury brands’ Eyewear business from Product Development, Product Assortment & Product Marketing aspects.

1/ Product Development:

Seasonal Product mainly daily communication with APAC and HQ, including regularly suggestions and feedback on seasonal new release of different brands.

Leading special product development project, such as Excusive models’ development for EC/ KA or special capsule collection etc , keep frequently contact with product team / sales team and selective key accounts’ clients for optimization and manage the project schedule

2/ Product Assortment & Sample Management

B2B for buying events/ Roadshows

B2C for EC different platform/ live streaming/ pop-up events

Making different assortments for multi brands based on product promotion and sales event request / HQ request

Showroom and sample daily management

3/ PR Seeding & PR Sample Management

Daily PR seeding with fashion house/ PR agency; Product recommendation for different shooting purpose;

Exposure visuals collection and PR brochure management for event

Monthly report of all PR exposure & pictures

On-time sharing in Wechat moment & WEIBO/ RED account of all PR exposure.

PR sample Ordering, stock management and seeding & lending record tracking.

4/ Product Marketing & Communication

Product launch plan, product positioning, and key story lines, finding and confirming the main product story line with confirmed models for product communication, writing the product story and content as tools for online and offline’ s promotion

Seasonal product promotion communication via WeChat moments / video Channels, including product choosing and shooting communication

5/ Competitor and research

Market visit and product feedback communication with clients regularly

Competitor sharing

Who you are

  • Bachelor’s degree, good command of English and good computer skill
  • At least 2 -3 years of product experience. Eyewear background is a plus.
  • Capable of hands on problem-solving, with ability to generate ideas and solutions.
  • Ability to cope with competing demands and to priorities tasks.
  • Good at Microsoft package skills including Excel, Word and Power Point.
  • Strong communication skills.
  • Excellent organizational and time management skills.
  • A positive attitude to dealing with people.
  • Capable of working independently
  • Travel time would be 10% at the peak

Why work with us?


This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. 

  • Full time
  • Asia
  • Mainland China

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