QEELIN Communications Manager
Qeelin - Regular
Hong Kong SAR - Hong Kong SAR
Develop the corporate communication plans and assets of Qeelin and ensure proper execution in local markets. Communication activities will encompass Branding and Advertising, Media relations, PR and Events, Sponsoring.
Ultimate goal will be to increase brand awareness and enhance luxury brand equity.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Recommend, design and implement annual Communication plans for the brand
Assure coordination and synergy between communication activities and leverage all communication channels, in order to create a unified, powerful voice for the brand
Formulate communication plans with the most appropriate resource allocation between Advertising, PR, sponsoring etc
Together with the company Management, recommend a clear brand communication platform and produce the needed related tools (brand texts, iconography etc)
Promote outstanding / luxury corporate image through effective media and PR programs
Ensure brand consistency is maintained across all channels and communication materials
Advertising and sponsoring:
Support the Creative Director and design team as far as creative tools production
Advise on media space buying and sponsorship opportunities to maximize the coverage
Recommend the most appropriate media mix (print, OOH, digital)
Work closely with Creative Director to ensure work is delivered within budget and on schedule
Give comments, review and proof read the advertising/sponsoring material
Digital Communication: increase share of digital communication in the current mix, develop efficient plans and creative ideas. Support local teams for proper execution.
PR and Media relations:
Editorial performance: generate product placement and brand stories (including interviews of Qeelin Management) in key media where the brand is operating (especially in Hong Kong)
Increase media presence / visibility by improving relationships with key local and regional media
Write-up, circulate and follow-up on press releases and various communication tools
Propose the most appropriate events and messages in line with corporate strategies
Coordinate execution with local markets and vendors within the planned schedule and budgets
Work closely with local market heads to ensure consistent and proper implementation of the global communication strategy at local scale
Assist in developing and implementing ATL campaigns and events in support of business partners
Control and close monitoring of the Corporate Communication budget and follow-up of local budgets
Management of multiple communication suppliers
Together with the Corporate Marketing Manager, ensure proposer coordination of various initiatives in line with the product introductions calendar
Manage a team of at least 1 staff: ensure clear duties allocation, motivate and track individual performance
Reporting to International Marketing Director, to play a key role in the development of communication strategies to support brand development, in line with the company strategic plan
WHO YOU ARE
Bachelor degree in Marketing, Communication, PR or related disciplines
Minimum 8 years relevant experience in luxury retail, with significant experiences at corporate level
Thorough understanding of the high-end / luxury goods environment
Extensive network of different types of media in the APAC region, notably in Hong Kong
Creative, good in details and with good problem solving
Strong writer (English and Chinese) with excellent overall communication skills
Proactive, able to generate ideas and work independently
Desire to work in a fast-paced international environment, with main focus on APAC region
Ability to multi task on a daily basis, managing ongoing projects as well as ad-hoc issues that demand immediate attention
WHY WORK FOR US?
Unique opportunity to be working in Hong Kong under the headquarter office, and to strategically be a fashion-forwarder with new ideas and initiatives to be implemented globally.
Talent development is a managerial principle, promoting entrepreneurial spirit for highly empowered teams. We want to cultivate a “startup” mindset where business agility is key to our fast paced development, and where every employee can reach their full potential in a stimulating and fulfilling workplace environment.
- Full time
- Hong Kong SAR