BOUCHERON Americas Marketing & Communication Director M/F

Boucheron has successfully started its relaunch in 2017 with a strong geographical development on historical markets (Europe, Japan, Middle East) while developing new major territories in China & Korea.

Starting in 2023, Boucheron will write another page of its history with the conquest of the American market. First step of this plan will be the creation of a solid management duo starting with a President of Boucheron Americas and a Marcom Director, in charge of :

“Making Boucheron the most stylish & cutting-edge french High Jewelry Maison in the American market “

In term of geographical scope, it will start with US & Canada, while the rest of Americas geographies will be explored at a later stage.

YOUR MISSIONS:

• Design a strategy of branding in the Americas declined from the worldwide strategy to position Boucheron as the Most Stylish & Cutting-Edge french High Jewelry Maison in the American Market.
• Execute the strategy and properly spend budgeted attributed to our extension to reach important level of sales within 5 years. Create a culture of ROI within our team.
• Use your strong network to develop both awareness and desirability of the brand in the US market. Set up a strategy of PR & Influence in the market.
• Build an ecosystem of agency and manage them in the interest of the Maison.
• Lead product marketing strategy and merchandising in the American market in line with the global international marketing department in Paris.
• Build a proper team, step by step, to reach this ambition, with 4 main areas of expertise : Media & Digital, Pr & Influence, Event and Product marketing.

YOUR PROFILE:

• Expert in branding you will be able to set up a unique position for the brand in the highly competitive American market.
• Starting from almost 0, with a strong support of the Maison in Paris, an exceptional DNA and a very clear brandplatform, you will make our dream come true in the US.
• Having strong connections with press, celebrities and agents, you will develop the awareness and desirability of the Maison among Key Opinion Leaders.
• Ambassador of Boucheron you will find any possible opportunities to make our maison shine in the US market.
• Having a start up experience in a 165 years old Maison of place Vendome is an exciting new challenge for you. An adventure that can be offered only once in your lifetime.

DETAILS:

Report to BOUCHERON AMERICAS PRESIDENT

FUNCTIONNAL REPORT TO INTERNATIONAL COMMUNICATION DIRECTOR AND INTERNATIONAL MARKETING DIRECTOR IN PARIS

Based in NY Offices.

Starting Date: Q2 2023

“Boucheron is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.”