SAINT LAURENT PR Officer

MISSION

• Support the execution of the editorial strategies (campaign, seasonal, event and product specific)

• Manage the buying of the sample buy that is in line with the budget

• Managing PR Editorial Budget along with coordination of the photoshoots

• Create opportunity and manage product placements in line with product marketing calendar

• Build the Editorial Strategy and plan according to key calendar events.

• Proactively develop and nurture relationships with key Fashion Editor’s and stylists

• Responsible for the accurate and efficient stock control of all press samples using Fashion GPS

• Assist in the ongoing maintenance of the press rack (dry cleaning, alterations etc.)

• Proactively accessing DMR website to gauge editorial performance each month

• Constantly update the Media List as per changes in editors/journalists

• Ability to identify talents that fit the image of the brand and cultivate relationships

• Declare all gifts to gifty

• Tracking magazines, newspapers, websites and social media for Coverage on the brand and industry

• Generate weekly clipping report for HQ

• Sharing product press coverage each week to the stores

• Sending out industry coverage to the corporate teams

• Tracking Competitor events and maintaining a document to be shared with the events team and for internal reference on a monthly or quarterly basis

• Preparing the quarterly competitor event analysis report

• Ensuring that the DMR tracking and ensuring the performance stays at a certain ranking

• Organization of press trips and Fashion week.

• Review and manage press materials and related reports to WW

PROFILE

• Previous experience (2 years+) in a similar role, ideally from retail or service-based industry preferably in the luxury environment or PR Agency

• Bachelor’s Degree

• Familiarity with social media platforms (Twitter, Instagram, Facebook etc.)

• Proven ability to work in highly pressured roles and situations

• Customer service orientated attitude, driven by meeting and exceeding KPIs and targets

• Ability to be agile in a dynamic work environment

• Time management and prioritizing skills

• Ability to be flexible to meet business needs

• High attention to detail and a strong, professional work ethic

• Self starter, with ability to work independently and with teams

• Proficiency in using technology and/or learning about updated technologies

• Proficiency in Outlook/Excel/Word/PowerPoint

• Exceptional written and verbal communication skills

• Passionate about luxury fashion

• English speaker, Arabic is a plus

Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.