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MCQ Communications Manager, Asia Pacific

Alexander McQueen - Regular
Hong Kong SAR - Hong Kong SAR

SUMMARY This is a newly created position to be primarily responsible for development and execution of the communications strategies including public relations, marketing, press, event, digital and social media, etc. for Asia Pacific.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • To lead the communications functions from planning through execution in Asia Pacific with focus in China, reflecting the creative vision of the MCQ collective
  • To develop and implement effective PR strategy on seasonal launches and global PR initiatives in the aim of achieving positive brand building
  • To organize marketing activities and events such as seasonal launch event and special collaboration projects
  • To explore collaboration with external parties and wholesale partners to enhance and develop specific marketing initiatives
  • To build relationship with targeted media, ensuring the quality on all press coverage is in accordance with the MCQ guideline, and execute special projects with both on/off line media
  • To adapt press materials from HQ for local media and digital platform, and strategize PR initiatives on right media for different product lines
  • To closely monitor competitors’ activities and generate reports on regional market intelligence and PR monitoring
  • To actively monitor social media scene, develop and work on relationship with KOL to secure stable social media coverage for the brand regionally
  • To be responsible to reach the communiations and marketing goals for Kering eyewear in alignment with the MCQ communications plan in Asia Pacific
  • To ensure that press coverage is managed, monitored and evaluated ensuring that ROI is optimised
  • To work closely with partner and agency to execute ongoing integrated programs and initiatives through marketing, digital, and events

QUALIFICATIONS

  • Bachelor Degree holder or above in marketing and communications or related discipline
  • Minimum 8-year of relevant experience with exposure in luxury industry is preferred
  • Extremely well-organised
  • Excellent analytical and problem solving skills
  • Excellent communication, interpersonal and presentation skills
  • Comfortable working under tight deadlines and on multiple projects simultaneously
  • Creative, organize, proactive and able to work within a fast-paced, dynamic, team-oriented environment
  • Computer literate, including excellent knowledge of Microsoft Office
  • Fluent in written and spoken English with Cantonese and/or Mandarin is a plus
  • Full time
  • Asie
  • Hong Kong SAR
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