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KERING CRM Campaigns Assistant (Intern)

Kering - Student (Fixed Term) (Trainee)
Paris - France

About us A global luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewelry and Watches: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin, Girard-Perregaux, as well as Kering Eyewear. Kering has a dynamic and diverse workforce of 42,000 employees worldwide and delivered a revenue of €17.6 billion in 2021 - making the Group a leading player in the luxury industry.

Kering Client and Digital Department aims at accelerating digital transformation leveraging innovation, tech and artificial intelligence with a strong focus on customer experience.

Within this department, the mission of the CRM Factory is to support the Brands in delivering an advanced Client Engagement strategy and to accelerate the adoption of new personalized client experiences, in order boost CRM performance. The CRM factory is organized in 4 teams to provide the Brands with an end-to-end accompaniment: Relational strategy, Campaign management, CRM Performance, CRM Roadmap and innovation. The factory also collaborates strongly with other departments (AI, Analytics, Data Governance …) to deliver successful projects to the Brands.

We are currently seeking our future CRM Campaigns Coordinator to join our dynamic CRM Campaigns and Operations team!

Your opportunity

Within the CRM Campaigns and Operations Team you will help on the coordination of campaigns related projects, being a strong support for the Campaigns Coordinator and Campaign Developers.

How you will contribute

#1 – Documentation and follow-up

  • Track every campaign launched, document the technical aspects as well as business ones and transcript on relevant formats

  • Support the campaign coordinator in implementing follow-up documents (uniformized for all brands)

  • Support the campaigns developers on technical documentation

#2 – Benchmark

Produce relevant documents to gather best practice and benchmark on campaigns implementation

  • Support the coordinator on Campaigns Catalog updates

  • Benchmark on lifecycle Programs implementation

  • Propose campaign enhancements

#3 – Help on campaign report compiling and best practice sharing

Produce relevant documents to gather results and highlight quick wins/ways to fine tune our campaigns and lifecycle programs

  • Ensure the Campaigns Catalog updates

  • Make sure that each campaign is well documented

  • Gather all relevant results

  • Propose campaign enhancements

Who you are

  • First experience in Marketing/CRM is a must

  • Strong organizational skills

  • High attention to details

  • Knowledge or experience in luxury markets, ecommerce or retail sector is a plus

  • Expertise on Campaign Management principles

  • Knowledge of Salesforce Marketing Cloud is a plus

  • Proficient with Excel and Power Point

  • Strong written and verbal communication skills

  • Excellent written and spoken language skills in English and ability to work in multi-cultural & multi-lingual environment

  • Italian spoken is a plus

  • Full time
  • Europe
  • France
Postuler

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