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ALEXANDER MCQUEEN Assistant Public Relations and Marketing Manager

Alexander McQueen - Fixed Term (Fixed Term)
Shanghai - Mainland China

Alexander McQueen is renowned for its unbridled creativity and the brand today has become synonymous with modern British couture. Since her appointment in 2010 as Creative Director, Sarah Burton has produced critically acclaimed collections with a focus on handcraft and artisanal techniques. Her ability to marry the design codes of the house with lightness and her own feminine touch has brought a new and personal aesthetic. Part of the Kering portfolio of brands, Alexander McQueen has expanded internationally through both wholesale and retail channels in the past few years, strengthening its positioning within the luxury sector. With a total network of over 90 directly-operated Alexander McQueen stores and a strong presence in the world’s most prestigious department stores, the brand’s iconic status continues to grow across the world.

Job Title: Assistant Public Relations and Marketing Manager 
Department: Communications
Direct Reporting Line: Senior Communications Manager, China
Location: Shanghai, China 


This role is primarily responsible for the development and execution of the public relations and marketing strategies for China.  


  • Develop, implement and execute an effective press strategy in Mainland China market in line with the brand and the Creative Director’s vision
  • Plan and manager the advertising, promotion and PR budgets to develop cost-effective programs.
  • Translate and adapt accurate press material from head office for local usage
  • Manage and promote press days, trunk shows, and other brand events
  • Build on and maintain excellent relationships with key fashion press contacts and present story angles, features and product placement in line with the brand
  • Ensure all communications are kept in line with the brand and is of the highest standard
  • Manage recording and evaluation of press coverage throughout the year
  • Prepare regular reports and analysis to APAC regional office
  • Monitor and update regularly Alexander McQueen news on social media


  • Bachelor Degree holder or above in marketing and communications or related discipline
  • Minimum 5 years of relevant experience with exposure in luxury fashion houses is preferred
  • Fluent in written and spoken English and Chinese
  • A good communicator with the ability to interface regularly with internal and external personnel at all levels.
  • Comfortable working under tight deadlines and on multiple projects simultaneously
  • Computer literate, including excellent knowledge of Microsoft packages (Word & Excel)
  • Full time
  • Asia
  • Mainland China

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