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ALEXANDER MCQUEEN Customer Relationship Management Manager

Alexander McQueen - Fixed Term (Fixed Term)
Shanghai - Mainland China

Alexander McQueen is renowned for its unbridled creativity and the brand today has become synonymous with modern British couture. Since her appointment in 2010 as Creative Director, Sarah Burton has produced critically acclaimed collections with a focus on handcraft and artisanal techniques. Her ability to marry the design codes of the house with lightness and her own feminine touch has brought a new and personal aesthetic. Part of the Kering portfolio of brands, Alexander McQueen has expanded internationally through both wholesale and retail channels in the past few years, strengthening its positioning within the luxury sector. With a total network of over 90 directly-operated Alexander McQueen stores and a strong presence in the world’s most prestigious department stores, the brand’s iconic status continues to grow across the world.


To be primarily responsible for the management of CRM database and assist in developing and implementing CRM projects. 


  • To ensure full and clear database maintenance by inputting and updating customers’ data to the CRM portal for China
  • To assist in database cleansing initiatives
  • To prepare regular reports and analysis to the regional office and London head office
  • To implement VIP targeted CRM programs and events, and to gather feedback from stores in a timely manner
  • To generate ideas and implement CRM campaigns to recruit new customers and strengthen existing loyal customers database
  • To explore suitable databases in the region for the brand to collaborate with
  • To prepare training materials for store briefings and presentations concerning CRM initiatives
  • To handle customer enquiries and complaints in a professional manner


  • Bachelor Degree holder or above in marketing or related discipline
  • Minimum 8 years of relevant experience in CRM or marketing
  • Well-organized, excellent analytical and problem solving skills
  • Experience in CRM analysis and consumer behavior research
  • Experience in managing loyalty program and is passionate in meeting and working with people of different levels
  • Comfortable working under tight deadlines and on multiple projects simultaneously
  • Able to lead project from planning to execution
  • Creative, proactive and able to work within a fast-paced, dynamic, team-oriented environment
  • Good communication, interpersonal and presentation skills
  • Fluent in written and spoken English, Mandarin.
  • Full time
  • Asia
  • Mainland China

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