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BOTTEGA VENETA Assistant CRM Manager

Bottega Veneta - Regular
Hong Kong SAR - Hong Kong SAR

Bottega Veneta – Inspiring individuality with innovative craftsmanship since 1966. Under the direction of Daniel Lee creativity lies at the heart of all that we do. Born in Vicenza the house is rooted in Italian culture yet maintains a truly global outlook. An inclusive brand with exclusive products Bottega Veneta is as much of a feeling as it is an aesthetic. We are currently seeking an Assistant CRM Manager for the Hong Kong and Macau market.

Your opportunity

Create and develop full spectrum of client engagement activities to ensure smooth implementation with measurable KPIs.

How you will contribute

Client Communication and Strategy

  • Collaborate with HQ to create one to one communication based upon customer lifecycle, product launch and local festivities
  • Propose and implement new client strategy to improve client recruitment, engagement, retention and reactivation
  • Execute and localize global clienteling initiatives, provide constructive feedback for continuous improvement
  • Maximize engagement opportunities with personalized treatment and gifting to create a memorable experience
  • Strategic partnership with shopping malls for client acquisition

Client Insight and Clienteling Performance Management

  • Strategic customer analysis to understand buying behavior, identify key moment in customer lifecycle and provide actionable insights to drive business performance
  • Transform business objectives into client programs. Monitor and measure the effectiveness
  • Monitor and track clienteling KPIs
  • Compile and communicate to management and retail team for all top line summary results on clienteling efforts

In-Store Clienteling Event Management

  • Plan and execute in-store clienteling events including guest invitation, RSVP management and animation
  • Manage relevant event budget and ROI
  • Provide regular market information to Headquarter on notable client events

Training and Support

  • Facilitate the implementation of all clienteling programs and CRM system at store level
  • Conduct effective and holistic training for engaging the store team on specific client programs
  • Communicate clienteling performance on a regular basis and provide initiatives for improvement
  • Provide constant feedback with Headquarter and local MIS team on clienteling tools troubleshooting and enhancement

Who you are

  • University graduate in Business, Management, Marketing, PR or related disciplines
  • Minimum 6 years of luxury retail CRM experience is highly preferred
  • Strong sense in CRM, customer service and marketing
  • Strong analytical skill and sensitive to numbers with experience in using analytical software
  • Good command of written and spoken Cantonese, English and Mandarin
  • Good interpersonal and communication skills

Why work with us?

This is a fabulous opportunity to join the Kering adventure and to actively contribute to the development of the business by becoming part of a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. 

  • Full time
  • Asia
  • Hong Kong SAR

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