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SAINT LAURENT CRM Data Analytics Assistant Manager, Asia Pacific

Saint Laurent - Regular
Hong Kong SAR - Hong Kong SAR

ABOUT SAINT LAURENT Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

ROLE

This position is based in the Hong Kong Saint Laurent office, directly reporting to the APAC Client Engagement Director to implement client activities with a focus on CRM data analytics across the Asia Pacific.

MISSION

  • Formulate and design data analytics and CRM programs with alignment to business needs, develop data management framework, define digital analytics tracking requirements and establish data quality standard 
  • Conduct in-depth analysis from complex datasets and establish different initiatives on CRM, digital and app usage, social listening and survey quantitative analysis
  • Extract, Analyze and interpret client data and market dynamics, translate the findings into actionable recommendations and identify opportunities to optimize business performance and customers retention and recruitment across the Asia Pacific region
  • Maintain close communication with business users, understand their concerns and provide solutions in order to generate regular dashboards for metrics reporting to articulate strategy and performance for retail teams to review program effectiveness, present analytic solutions to improve retention, recruitment and reactivation of customers for the local market
  • Provide end to end analytics to support regional CRM strategies through financial projection, target selection, pre-event customer analysis and post-event evaluation
  • Implement the digital CRM strategies and smooth the online client reach-out flow 
  • Provide backend support for CRM digital tools such as client contact message, E-card, digital Lookbook and client reassignment etc. 
  • Perform regular data cleaning and maintenance of customer data to ensure the most accurate and valid database for activation and analysis
  • Work with IT and business partners to drive the roadmap of CRM platform, system enhancement, and other CRM solutions according to business needs
  • Participate in ad-hoc projects as assigned

PROFILE

  • Bachelor’s degree in Computer Science or Business, preferably in Data Science, Qualitative Analysis, Statistics or related disciplines
  • 3 - 5 years hands-on experience in CRM data analysis, data extraction, customer segmentation and/ or statistical modeling
  • Strong business acumen, analytical skills and numerical sense
  • Knowledge in CRM systems, analytical tools and data visualization will be a plus e.g.Tableau, SQL and Power BI
  • Proficiency in Microsoft Office with advanced excel skills
  • Good command of English and Mandarin

Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

  • Full time
  • Asia
  • Hong Kong SAR
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