SAINT LAURENT Public Relations Executive
Saint Laurent - Regular
Hong Kong SAR - Hong Kong SAR
ABOUT SAINT LAURENT
Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.
Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.
ROLE
This position assists the Marketing Manager for the full spectrum of Communications activities and special projects.
MISSION
- Plan, implement, and manage public relations, influencers and celebrities’ strategies
- Assist in planning, organizing, and implementing PR activities to enhance brand image and product awareness that are in line with corporate strategies
- Transmit the value of the brand and reinforce the company’s strengths against market competition
- Monitor post-event results, evaluate campaign effectiveness and share best practice
- Liaise with agencies for project and event execution
- Manage Sample and Showroom
- Compile PR and Communications reports
- Support all press-related correspondence and coordination
- Coordinate with regional markets and headquarters for editorial shooting
- Measure and produce reports on PR KPIs and each PR campaign
- Use different channels to optimize the campaign's reach and success
- Build and maintain relationships with journalists, influencers, and celebrities
- Stay up to date with PR and industry trends and best practices
- Assist in any ad hoc projects as assigned
PROFILE
- Degree holder or equivalent in marketing, communication or related disciplines
- Minimum 3 years of proven experience in the field of Public Relations, possess good relationship with media, influencers and celebrity managements
- Detail oriented and well-organized
- Ability to work in a fast-paced environment and under pressure
- A good team player with strong communication and interpersonal skills
- Proficient in computer skills and multimedia applications including Microsoft Office, Adobe Photoshop & etc.
- Excellent command of written and spoken English and Chinese; including in Putonghua
Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
- Full time
- Asia
- Hong Kong SAR
