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GUCCI Product Marketing Manager

Gucci - Regular
NEW YORK - United States of America

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.

Role Mission

The Product Marketing Manager is responsible for developing, managing and executing regional 360 marketing strategies which focus upon key collection or product launches. The product marketing strategy will be adapted locally, following frameworks and guidelines provided from headquarters and will span all of Gucci’s product categories and Gucci Pin/Spaces ephemeral strategy. This role reports to the Senior Vice President Brand Engagement and requires collaboration across departments and functions (Public Relations, Events, Media, Client, Merchandising, Licensing, Retail, eCommerce, Wholesale) to successfully execute high-impact marketing initiatives.

Key Accountabilities

  • Develop and execute product marketing initiatives, delivering strong and compelling messaging around merchandise to customers across an omni-channel network: directly operated stores, eCommerce and wholesale;
  • Craft, build and report on regional 360 strategy for key collection and product launches and Gucci Pins;
  • Maintain and distribute global and regional strategy documents and product marketing calendar to ensure organizational alignment;
  • Build strong relationships across local and corporate departments meeting regularly to drive coordinated efforts and ensure alignment on Product Marketing calendar. The role will be required to effectively coalesce cross-department teams and to ensure that they are working in unison and according to the prescribed strategy;
  • Liaise with the WW Product Marketing team on global and regional marketing initiatives inclusive or proposing regional requests and activations and helping to define the regional product marketing dashboards each season;
  • Collaborate with Media team to determine focus ADV images to be supported and to define themes for native programs based on merchandising investment;
  • Organize and align on gifting strategies for both the ADV and PR team, ensuring alignment with the regional and global Product Marketing calendar;
  • Oversee, build and disseminate the weekly competitive report working with other teams to provide content;
  • Check all ADV campaigns for cultural sensitivities;
  • Attend market with the merchandising team traveling to Italy two times per year to gain product knowledge, understand merchandising’s top investments for the region and ensure alignment with PR sample set;
  • Responsible for identifying key product themes (primary/secondary themes) for the regional product marketing calendar based off the seasonal buy and storytelling potential; 
  • Maintain dedicated Product Marketing budget;
  • Maintain the monthly Brand Engagement Gucci to Go calendar and build-out posts (6 posts a month);
  • Help craft external communications and messaging when needed (Press Release, Quotes, Statements, Changemaker and Equilibrium materials); 
  • Serve as Brand Engagement lead for cross-functional special projects (ie Gucci Spaces, NYF Task Force, Wooster Programming).

Key Requirements

  • Bachelor’s Degree in Marketing or Communications;
  • A minimum of 5 years in the luxury or fashion sector, with a strong operational background in either marketing and communications or merchandising;
  • Inherent team spirit and the ability to forge meaningful relationships across multiple departments and functions;
  • Strong presentation skills – written and verbal – to share and communicate strategy;
  • Experience in complex budget preparation and analysis;
  • Thorough understanding of media planning, consumer management, and omni-channel retail;
  • Ability to combine analytical analysis with creative and nuanced marketing strategies;
  • Comfortable working in a fast-paced and dynamic work environment, which demands both quick thinking and strong attention to detail;
  • Strong project management skills;
  • Highly proficient in MS Office (powerpoint, excel and word);
  • Ability to adopt and learn new systems, analytics tools.

Key Behaviors


Considerate Thinker

  • Sees the big picture and understands how own actions and decisions impact others and the organization as a whole

Solutions Developer

  • Actively scans the environment for new approaches, blending different ideas to come with creative yet effective solutions


Accountable Achiever

  • Actively gets things done, raising the bar for performance and taking accountability for own actions

Agile Advocate

  • Driven by the sense of urgency, promotes change and takes smart risks in pursuit of goals


Connection Builder

  • Builds trust-based relationships across boundaries and encourages collaboration
  • Adapts own style to communicate impactfully

People Enabler

  • Empowers others by providing autonomy and encouraging self-expression, valuing and amplifying each person’s uniqueness


Continuous Learner

  • Is self-aware, curious to learn and seeks feedback from others to continuously grow, always putting improvement over comfort

Talent Builder

  • Provides constructive and on-going feedback, coaches and helps others to achieve their full potential

Work authorization

  • Qualified candidates must have the proper work authorization to work in the United States


  • Full time
  • Nord America
  • United States of America

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