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    03/19/2024

    KERING EYEWEAR Assistant Trade Marketing Manager Travel Retail

    Kering Eyewear - Regular
    Hong Kong - Hong Kong SAR

    Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.

    We are currently seeking an Assistant Trade Marketing Manager Travel Retail to join our Travel Retail team to support the development & execution of trade marketing strategy and plan (in line with brand & business priorities) across customers: promotions, visibility, and activation activities at regional level (APAC Market) to achieve business objectives

    How you will contribute

    • Marketing/ Trade Marketing Development
    • Partner with commercial team to design yearly key account trade marketing plan in line with guidelines & business priorities to exploit sell out potential
    • Lead the implementation for all trade activities includes seasonal promotion, permanent visibility, digital & e-commerce 
    • Develop and execute innovative retail marketing action plan to drive brand awareness and sales growth in a competitive marketplace.
    • Facilitate the product development process with regional product team & HQ and provide specific needs for the area
    • Provide monthly activity review & ROI analysis on implemented initiatives
    • Closely work with Internal & External stakeholders (e.g. HQ, commercial team, clients and suppliers) to handle project development, operational tasks and smooth coordination of projects on daily basis
    • Operation & Training
    • Develop full year training plan & provide training to retailer’s front-line staff
    • Manage Visual & animation updated align with Marketing calendar and Brand guideline
    • Manage marketing database & marketing calendar
    • Provide survey competition in region to provide trends and visibility initiatives, by executing regular market visits and preparing reports
    • Attend relevant local customers meetings and local buying days working closely with the sales team
    • Support special projects/ ad hoc requests

    Who you are
    Experience

    • Bachelor’s degree in Business Administration, Marketing or any business-related field.
    • 3-5 years in similar roles with relevant experience in Travel retail or Trade marketing in premium category/ cosmetic industry/ fast moving consumer goods company
    • Experiences in wholesale and/or retail environment ideally with regional exposure
    • APAC market knowledge is a plus
    • Mandatory to speak English & Mandarin, Fluency in both spoken and written and good knowledge of Cantonese.
    • In-depth knowledge of Office Pack (Outlook, Power Point, Word)

    Soft Skills

    • Self-motivated & passionate in Marketing/ Trade Marketing profile with entrepreneurial spirit
    • Strong interpersonal relationship & communications skills to build the effective account relationship with clients, team player
    • Result driven, proven strong organizational, problem-solving and analytical skills with attention to details
    • Innovation, creativity, and open-minded approach
    • Multiple-tasking and flexible in accommodating ad-hoc tasks
    • Excellent cross culture communication & coordination techniques

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