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GUCCI - Global Media Strategist, Offline

Gucci - Regular
MILANO - Italy

Role Mission The GLOBAL MEDIA STRATEGIST, OFFLINE is responsible for overseeing and driving the worldwide plan and strategy across offline media channels, like print, outdoor, cinema and television. As a channel expert for these media, this role creates our strategic playbook and guidelines that are applied to plans in all regions, as well as act as the central contact and filter for all incoming local plans.

Responsibilities

·         Help build the yearly worldwide budget for offline media activities

·         Review, critique and approve all incoming offline media plans from the regions, focused on partner selection and positioning

·         Build and lead global legacy media upfront strategy and help rollout local execution among the regions

·         Write and update our official internal planning guidelines and policies for planning in these channels

·         Work with Product Marketing lead on Creative Rotation guideline for institutional imagery across all media types

·         Build solid relationships with offline media vendors from around the world, with an eye for interesting 360 collaboration opportunities

·         Prepare spending analyses for top vendor partners when requested

·         Monitor local MMS inputs of all plan insertions and assure they are correct and updated in a timely manner

·         Prepare and present channel specific summaries in requested meetings

·         Work closely with Kering Media planning counterparts to collaborate on portfolio level buys and commitments

·         Explore new offline media innovations and build pilot programs for testing and learning

·         Develop new ideas for offline media measurement and attribution

 

Key Requirements

·         At least 7-10 years experience in offline media, luxury background required

·         Clear Communicator and solid negotiation skills

·         Ability to manage and mentor a team

·         Willingness to travel to regions to study local media landscape

·         Strong Excel and PPT skills

·         English fluency

  • Full time
  • Europe
  • Italy
Postuler

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