BOUCHERON – PR & Influence Manager F/H

Boucheron is seeking for a PR & Influence Manager for Europe (excluding France), based in Paris.

Under the responsibility of the Marketing & Communication Manager for Europe & working closely with our head office communication team in Paris & our local PR agencies, you will be responsible for implementing a single vision of own/earn/paid (special operations) media by managing press & influence.

It involves defining and developing the PR & Influence strategy for Europe (except France) and following up on KPIs as well as managing the PR & Influence budget + handle product requests.

Interactions

• Europe team: marketing & commercial

• Press & Influence team in Paris HQ

• PR agencies in the UK, Germany, Italy, and Spain

• Business partners PR teams

YOUR MISSIONS:

 Your main missions would be the following:

Influence

• Define and implement Europe strategy for influence (incl. celebrity/KOL/influencers) in line with local, regional and international communication strategy and in collaboration with central PR team, contributing to the international positioning of the Maison.

• Based on competitors and trend analysis, recommend possible new routes for a singular and impactful influence strategy

• Manage influence requests and logistics (look books, consignments, security booking etc.)

• Manage celebrity endorsement requests (red carpet…)

• Coordinate any influence activations: visits, institutional event, store opening, trips, …

PR

• Define and implement Europe PR strategy in line with local, regional and international communication strategy and in collaboration with central PR team.

• Seek proactively PR opportunities (new angles for press coverage) based on a strong understanding of brand DNA & market positioning

• Participate in the creation and execution of sponsored shoots, special collaborations, and local content with selected media titles.

• Develop and maintain excellent relationships with Europe press

• Anticipate and handle media requests: shoot requests, interviews, look books, special projects

• Coordinate press related event: visits, institutional event, store opening, trips, product presentation…and manage any associated needs (press releases, official pictures, invitations…)

• Collaborate with partners’ PR team members and share all relevant information with them

• Supervise external PR agencies

Reporting and Budget

• Provide and share regular analysis on PR coverage with HQ approval on all Print & Digital: Number of coverages, valorizations and publications using available tools

• In charge of monthly report, weekly media review & competitor activity

• Share recurrent analysis on competitors PR Influence happenings and strategy

• Together with Marketing & Communication Manager, define budget for influence and PR activities.

• Monitor expenses and fill in all financial reports (on a monthly and quarterly basis)

• Record invoices and monitor payment if needed 

YOUR PROFILE:

• Min. 5 years of proven experience either in-house PR/communication or within a PR agency in the luxury sector –jewelry or fashion segment preferred

• Strong network of Europe fashion and jewelry top editors, celebrities’ stylists and agents – with a major focus on UK

• Results-oriented and performance driven

• Empathetic, able to work across teams and departments, think outside the box and handle tight deadlines with a positive mindset

• Self-motivated, enthusiastic, independent, initiative, detail minded and hardworking.

• Multi-task and organization skills

• Excellent expression skills

• Ability to connect with key opinion leaders

• Good technical knowledge of all Media formats and Digital social media platforms and trends

• English and French

• Ability to travel

DETAILS:

Contract type: Regular

Starting Date: Q2 2023

“Boucheron is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.”