Aggiungi ai preferiti Aggiungi ai preferiti

GUCCI Head of Marketing (m/f/d)

Gucci - Regular
Munich - Germany

Role Mission: Develop then deliver integrated and localized Marcomms strategies that elevate the Gucci Brand image, while building long term value and connection with our local Client and Community. You will create a team environment that fosters collaboration and partnership across key functional partners to ensure flawless execution of our brand vision.

Key Accountabilities:

  • In partnership with the local GM, ownership and delivery of the yearly HUB Brand Engagement Strategy
  • In partnership with the local GM, lead Brand Engagement budget planning that covers both Communications & Client Engagement
  • Deliver integrated marketing strategies that drive visibility and create impact of key product & brand themes as defined by the regional strategic plan
  • Be the change agent that drives acceleration of our consumer-centric approach across all brand engagement functions and across our retail network.
  • Work closely with PR / Comms teams to connect and engage local media, driving awareness and visibility of key product and brand stories, along with the development of image events for VIP’s, FOH & KOL’s
  • Work closely with client engagement teams to provide the store network with all necessary tools that ensure consistent and effective clientelling practice.
  • Instill a culture of performance within our retail network through regular communications with RAM’s and Store Managers.
  • Measure and track performance of campaigns and the impact of these actions on the local busines, Retail KPI’s and Golden Rules.
  • Lead local market research and competitor analysis efforts to help shape and inform regional strategies.
  • Work closely with the EMEA Marketing & Client Engagement Director to ensure alignment and consistency to the EMEA regional strategy.

 Key Requirements:

  • Minimum of 10 years of experience in Retail/Luxury Retail in Marketing / Brand Management field
  • Fluent English and Italian
  • Excellent leadership and people management skills
  • Comfortable with public speaking to a large audience
  • Ability to manage multiple tasks in a fast paced environment with excellent time management skills
  • Proven ability to drive positive customer experiences that build loyalty and deliver measurable results
  • Proficiency with Microsoft Office
  • Commercial awareness and business acumen
  • Passion for the fashion industry and knowledge of the luxury market/competitors
  • Flexibility to travel
  • Full time
  • Europa
  • Germany

Lavori simili

gucci job offer
PUBBLICATO IL 03/09/2021

GUCCI PR & Communications Manager (m/f/d)

Europa - Germany - Munich