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MCQ PR Manager

Alexander McQueen - Regular
London - United Kingdom

MCQ is the first of its kind: a collective that is also an ever-shifting culture, built for creators and audience. Incorporating the voices of its collaborators and radically crediting them, MCQ gives its audience expression and ownership of its items through a unique blockchain – the my MCQ platform, which combines social media with Consumer archive.

We are currently seeking a PR Manager who will report to the Head of Communications as part of our growing MCQ London team. 

How you will contribute:

  • Kering eyewear: be responsible to reach the communications and marketing goals for Kering eyewear in alignment with the MCQ communications plan (VIP, press, social, OOH)

  • WS press: be in close contact with key wholesale partners for an aligned comms and marketing strategy to grow and develop across all channels

  • Merchandising icons: oversee the development of special projects and merch icons from start to finish with Head of Communications

  • Develop and sell-in an effective global VIP and press strategy for men’s, women’s and icon zero, reflecting the creative vision of the MCQ collective

  • Managing and inspire the communication coordinators, taking a proactive approach to talent development

  • Close relationship with APAC PR manager to streamlined global strategy consistently executed at a regional level, allowing for creative localised content to meet market needs

  • Close relationship with Digital Specialist to streamline strategy

  • Strategically develop our brand positioning and awareness through fostering and maintaining excellent relationships among press, media and influencers

  • Pitch and present exciting story angles and product placement in line with the brand, in close collaboration with the communication coordinators

  • Ensure that press coverage is managed, monitored and evaluated ensuring that ROI is optimised

  • Monitor trends within the industry and feed ideas for future development / stories

  • Responsible for acting as an ambassador of the brand at all times

  • Report to Head of Communications

Your skills and experience 

  • Extensive PR experience either in-house or agency within peer brands

  • Global network of Press & VIP contacts to draw upon with proven experience in building relationships with instrumental players

  • Proven experience in creating creative and passionate product stories

  • Excellent data and analytical skills to clearly demonstrate the ROI on global activities

  • Emotionally intelligent with excellent written and verbal communication skills

  • Ability to manage multiple projects, campaigns and events in a fast-paced, deadline-driven environment

  • Team player with proven experience working in an International HQ and partnering with Regions to ensure consistency of message

  • Demonstrable track record of executing the full PR mix

  • Willing to travel as part of the role

  • Must have knowledge within music and streetwear

Why work with us 

This is a fantastic opportunity to become part of a dynamic team with a visionary brand that offers possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment. 

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

  • Full time
  • Europe
  • United Kingdom
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